Creating a careers website can be overwhelming. To help you get started we’ve put together a guide to defining the purpose and goals, how to design it with user experience in mind and the key features to include.
A dedicated careers website is an important tool for every business seeking to attract the right talent. It’s a valuable space to highlight your company's culture and value but also offers a hub for advertising job vacancies and connecting with candidates.
But how do you go about creating one?
In this blog post, we’ll walk you through a logical approach to creating a careers website that not only looks good but also effectively meets its purpose.
Before looking at the technical aspects of building a website, the best place to start is defining why you’re building one and what you need it to achieve.
Creating a careers website is an involved and important project and it’s critical to get it right. Make sure you have a good understanding of the following areas:
Once you have a clear understanding of purpose, it’s time to think about the design and layout of your website. A good design is not just about aesthetics; it’s about creating a seamless and intuitive user experience. There are many factors to take into consideration here.
Mobile responsiveness
Our data shows us that the majority of candidates now access careers websites via their mobile devices. This means it’s critical that your careers website is designed to be mobile responsive, looks great and functions perfectly on tablets, smartphones and desktops alike.
Simplicity
Avoid clutter. Each page should be intuitive, with a clear call to action, whether that is applying for a job, signing up to a talent register or learning more about the company culture.
Fast loading times
No one likes a slow website. Ensure that your site's loading times are optimal. A digital agency will do this as standard when building a website on your behalf, but you might be able to speed things up by compressing images and leveraging browser caching.
Accessible navigation
Potential applicants should be able to easily find relevant job listings and information they’re likely to feel is important, such as culture and benefits, without digging too deep.
So, once you’ve thought about the purpose of your site, and considered how to give candidates the best possible user experience, the next thing to work on is the key features you will need for an engaging careers website.
Creating a careers website is more than just setting up a digital platform to list job vacancies. It's about crafting an online space that accurately represents your company, communicates its values and attracts the right kind of talent. By defining clear goals, prioritising user experience in design and integrating essential features, you can set your careers website up for success. Whether you're starting from scratch or revamping an existing site, these steps can serve as a foundational guide to ensure you’re on the right track.
Genius Group Limited
The Watermill
Broughton Hall
Skipton
BD23 3AG
01756 701222
hello@thegeniusgroup.co.uk
