For City Plumbing, we created a careers website with photography designed to bring energy, personality and belonging into every part of the recruitment journey. Built around the idea of career stars and the wider #BelongWithUs message, the platform gives candidates a more engaging and more human way to explore opportunities across branches, supply chain, digital, finance, driving, showroom and support roles. It was important that the experience reflected the scale of the business while still feeling warm, inclusive and easy to navigate — helping people see both where they could fit and what makes the organisation special.

The photography played a central role in that experience, helping showcase real people, real stories and the everyday character of the business. Combined with a clearer digital journey, colleague content and branded interactive features, the site goes beyond a standard vacancy platform to create a richer employer brand experience. The result is a careers website that feels lively, welcoming and full of personality — using strong creative, authentic imagery and a clear candidate journey to help City Plumbing stand out in a competitive talent market.

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