Recruitment Marketing Services | Employer Branding, Websites & Tech

create

people

experiences

that

work

harder.

From first impression to final farewell, every touchpoint says something about your organisation.

At Genius, we help employers communicate with people in ways that feel clear, human and useful. We combine creative storytelling, digital experience, recruitment technology and evidence-led insight to design journeys that attract the right people, help them take action and make every stage of the employee experience feel more connected.

We do not just build campaigns, websites or platforms. We uncover what people need, design the experience around them and use data to keep improving it.

Creativity. Technology. Insight. All working together to make recruitment, onboarding and employer communication more human, more intelligent and more effective.

1.0

Websites and Career Websites

Websites that help people understand, believe and act.

A great website does more than look good. It guides people. It answers questions. It removes doubt. It gives users the confidence to take the next step.

We design and build websites that combine strong storytelling with intuitive user experience, accessible design and measurable performance. From corporate websites to career sites, internal platforms and campaign hubs, we create digital experiences that feel simple for users and powerful for organisations.

For career websites, that means helping candidates understand who you are, what you offer and whether they can see themselves with you. We bring together employer brand, job search, content, application journeys and data to make the experience clearer, faster and more engaging.

How we do it:

We start with your audience. We map the journey, identify friction, shape the story, design the experience and build a platform that works beautifully across devices. Then we test, measure and improve.

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Our Work

1.1

Programmatic and Social through iQ

Smarter attraction. Better reach. Less wasted spend.

Media should not be guesswork.

Through iQ, we help employers reach the right candidates at the right time, using programmatic recruitment advertising and social campaigns that respond to real hiring conditions. Campaigns can flex around application volume, role urgency, location, quality and time-to-fill — helping you invest where support is needed and reduce spend where demand is already strong.

Social adds the human layer. We create content that earns attention, builds trust and helps candidates understand the opportunity before they apply.

How we do it:

We combine audience insight, creative content, media planning and performance data. We monitor what is working, optimise around quality as well as volume, and help clients make recruitment advertising more targeted, responsive and accountable.

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1.2

Branding and Employer Branding

Brands people can recognise themselves in.

Your brand is not just what you say. It is what people experience.

We help organisations define, refresh and express their brand in ways that feel authentic, useful and memorable. For employer branding, that means translating culture, purpose, values and real employee experience into a proposition that candidates and colleagues can believe in.

We create employer brands that do more than attract attention. They help people make informed decisions, build emotional connection and strengthen reputation across the whole candidate and employee journey.

How we do it:

We listen first. We use research, interviews, workshops, audience insight and creative exploration to uncover what makes you distinctive. Then we turn that into clear messaging, visual identity, content, campaigns and practical tools your teams can actually use.

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Our Work

1.3

Marketing and Employer Marketing

Marketing that understands people.

Recruitment marketing is marketing under pressure. Audiences are sceptical, decisions are personal and every touchpoint has to earn trust quickly.

That discipline shapes the way we approach all marketing. We create campaigns that are clear, persuasive and grounded in real audience behaviour — whether the goal is to attract candidates, engage employees, launch a brand, support change or bring a message to market.

For employer marketing, we connect brand, media, content and candidate experience so campaigns do not just generate interest; they move people through the journey with confidence.

How we do it:

We define the audience, sharpen the message, choose the right channels and create content with purpose. Then we measure performance, learn from behaviour and optimise the campaign over time.

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Our Work

1.4

Genius Intel

Where evidence powers creativity.

The best ideas are not built on assumption. They are shaped by evidence.

Genius Intel is our research, data and insight arm. It helps organisations understand how candidates, employees and audiences think, feel and behave — and turns that understanding into better strategy, better communication and better digital experiences.

From candidate journey mapping and UX testing to market insight, competitor analysis, campaign performance and white papers, Genius Intel gives every project a stronger foundation.

How we do it:

We combine research, behavioural insight, data analysis and practical recommendations. We identify what people need, where journeys create friction, which messages resonate and how experiences can be improved over time. Genius Intel is designed to strengthen creativity, not replace it.

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Our Work

1.5

iQ puts AI to work for recruitment — not in charge of it.

iQ is our skills-first enterprise recruitment platform.

Traditional recruitment often asks, "Who looks right on paper?" iQ asks a better question: "Who has shown they can do the job?"

It helps organisations move beyond CV-led hiring by using job-relevant scenarios, structured insight and evidence-based assessment. Candidates can demonstrate judgement, behaviour and capability, while recruiters get a clearer view of potential performance.

iQ also includes the functionality expected from a modern enterprise ATS, including branded careers pages, mobile-first application journeys, candidate communication, visual workflows, talent pooling, dashboards, interview scheduling and programmatic recruitment advertising.

How we do it:

We combine assessment design, recruitment workflow, automation, reporting and responsible AI. AI supports scenario generation, scoring frameworks and structured insight, but human judgement stays where it belongs: at the centre of hiring decisions.

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1.6

Onboarding

Turn onboarding into belonging.

Onboarding is not paperwork. It is the moment a candidate starts becoming a colleague.

We help organisations create onboarding experiences that build confidence, connection and belonging before day one. Through our onboarding platform, AndMe, and our wider content, communication and UX expertise, we make the journey from offer acceptance to settled employee feel smoother, warmer and more personal.

That means timely communication, practical information, culture and values content, manager prompts, personalised journeys and digital experiences that help new starters feel ready, reassured and excited.

How we do it:

We design onboarding around the real emotional and practical needs of new starters. We combine automation, branded content, personalisation and insight to reduce early dropouts, support managers and strengthen the employer brand from the inside out.

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AndMe™

1.7

ExitGenius

Leaving well matters too.

The employee experience does not end when someone leaves.

ExitGenius helps organisations manage exits, redundancy, redeployment and transition moments with dignity, structure and insight. It is a branded digital experience that supports employees, guides managers, reduces confusion and helps employers protect trust, culture and reputation during sensitive change.

It is not a generic outplacement service or an HRIS workflow. It is the human, communication-led layer that many organisations are missing: clear timelines, thoughtful content, manager toolkits, transition resources, employee support and Genius Intel reporting.

How we do it:

We create a branded exit and transition experience tailored to the organisation and the situation. Employees receive clear guidance, FAQs, resources and support signposting. Managers get practical tools and conversation guidance. Leaders get insight into engagement, sentiment, risk and next steps. ExitGenius is designed to help organisations handle difficult moments with care, clarity and confidence.

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Coming soon

1.8

Candidate and Employee Experience

Better journeys. Better outcomes.

People do not experience your organisation in neat departments. They experience one journey — from first search to application, interview, offer, onboarding, development and beyond.

We help organisations connect those moments so they feel simpler, clearer and more consistent. That might mean auditing a candidate journey, redesigning an application process, improving employee communications or creating a more joined-up digital experience.

How we do it:

We map the journey, listen to users, find the friction and design practical improvements. The result is a better experience for people and stronger outcomes for the organisation.

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Our Work

1.9

Content, Film & Storytelling

Tell the story people actually need to hear.

Strong storytelling helps people understand what makes an organisation different — and why it matters to them.

We create content that brings brands, cultures and opportunities to life, from campaign copy and employee stories to photography, video, social content, animations, toolkits and launch materials.

How we do it:

We find the human truth behind the message. Then we shape it into content that feels authentic, useful and engaging — never over-polished, never generic, always connected to the audience and the outcome.

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Our Work

2.0

Assessment and Hiring Tools

Fairer, clearer, more confident hiring.

Good assessment helps candidates show what they can do and helps employers make better decisions.

We design interview toolkits, assessment journeys, scoring frameworks, candidate guidance and skills-based hiring experiences that improve consistency, reduce bias and support better evidence-led decisions.

How we do it:

We combine recruitment expertise, behavioural insight and practical design. We create tools that are easy for hiring managers to use, clear for candidates to understand and robust enough to support fairer selection.

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Our Work

2.1

Internal Mobility and Retention

Help people see their future with you.

Attraction does not stop once someone joins. People need to understand where they can go, how they can grow and why staying makes sense.

We create internal career platforms, mobility campaigns, employee communications and development journeys that help organisations retain talent, promote opportunity and build stronger internal connection.

How we do it:

We make internal opportunities easier to find, understand and act on. We combine content, UX, data and communication planning to help employees see a future — and help organisations keep the skills they need.

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Our Work

2.2

Planet People

Sustainability stories without the greenwash.

People want to work for organisations that mean what they say.

Planet People is our sustainability-led employer brand and communications specialism. It helps organisations translate environmental and social commitments into credible people communication — clearly, honestly and without greenwash.

How we do it:

We connect sustainability, culture, values and talent attraction. We help clients communicate real action in a way that feels grounded, evidence-led and meaningful to the people they want to attract and retain.

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Our Work

2.3

Summary

Not sure where to start?

You do not need to arrive with a finished brief.

Some clients come to us with a campaign to launch. Others come with a problem to untangle: low applications, poor conversion, inconsistent messaging, early attrition, hard-to-fill roles, disconnected systems or an employee journey that no longer works.

We will help you find the right starting point.

How we do it:

We uncover the story, understand the audience, design the experience, measure the impact and keep improving the journey.

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Our Work