For Arriva, we created an innovative careers website designed to make the candidate journey feel immediate, personal and unmistakably on-brand. At the heart of the experience is a smart piece of location-aware functionality: using IP recognition, the destination display on the bus updates to reflect where the applicant is viewing from, turning the brand into part of the interaction and making the site feel locally relevant from the very first moment. It is a simple idea, brilliantly executed — and a powerful way of showing candidates that opportunities with Arriva could be closer than they think.

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Beyond the hero experience, the platform was built to support attraction across driver, engineering and support roles, while reflecting Arriva’s people-first culture, benefits and commitment to inclusion. Interactive features such as quick apply and role-based “Is it right for me?” tests help create a more engaging, more useful route into the business, moving the site beyond a standard vacancy platform into something far more immersive. The result is a careers experience that feels smart, distinctive and full of momentum — combining creativity, usability and employer brand thinking to help Arriva connect with talent in a more memorable way.