This white paper is more than a white paper for us.

It is the beginning of a new chapter for Genius.

‍

For years, organisations have been told they need to “create” an employer brand. But we don’t think that is the right starting point.

‍

An employer brand already exists.

‍

It lives in reputation, perception, candidate experience, employee stories and the everyday reality of work.

‍

So the real question is not:

“How do we create an employer brand?”

‍

It is:

“What is our employer brand already saying about us — and how do we make that truth clearer, stronger and more compelling?”

‍

That is the thinking behind our new employer brand storytelling services at Genius.

‍

Through research, insight and creative strategy, we help organisations:

Understand how they are really perceived.
Find the truths that make them distinctive.
Expose the gaps between promise and experience.
Build employer stories people can believe.
Create campaigns, careers sites and content rooted in evidence rather than assumption.

‍

Our new white paper, Employer Branding: The Truth, sets out the philosophy behind this approach.

‍

It is provocative because we think the industry needs a reset.

‍

But it is also hopeful.

‍

Because when employer branding starts with truth, creativity becomes much more powerful.

‍

Download it here:

‍

And if you are rethinking your employer brand, EVP, careers site or candidate story, this is the conversation we would love to have.