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Why the right recruitment message is crucial.

By Russell Dalton

At 330 homes HC-One is by far the largest Care Home Group in the UK. When they asked Genius Group to create a unique employer brand and career website we not only employed deep reach research, but also some lateral thinking...

'Care' is optimal word. To work in a home, especially with the elderly, is to understand that you are in many cases the final chapter in a life story. You make these twilight years ones full of joy, empathy, care and comfort. The synergy between employee and resident is a crucial one. It makes for a Home that is loved, respected and successful.

Rather than focus just on 'team' as the market tends to do, we looked at the relationship of the candidate with the resident. Do you have what it takes to be the next chapter in a resident's journey through life? This next chapter for those in care - could be the start of the next chapter for your career.

We interviewed residents throughout the HC-One portfolio. And we were charmed by the life stories of hundreds of residents. Remarkable events happening through remarkable times. Taking a selection of these, we brought these Stories to life with animated illustrations supporting a website that was content rich, with great photography and quotes.

So using storytelling, engagement, great assets and beautiful employer branding we delivered an award-winning website. Completed quickly, cost effectively, and fully mobile responsive - this website is acknowledged by HC-One as the key asset in staff recruitment and a wonderful space to celebrate their greatest asset - the team.

Career websites are just the tip of a very large range of recruitment products produced by Genius Group that include candidate-centric ATS, recruitment apps, onboarding tools and employer branding. We can bring your employer brand to life giving you bigger and better results in the recruitment space.

Covid19 Response.

During the pandemic our products have especially been crucial to the care and healthcare sector, not just to position our clients as a great place to work. Our recruitment tools include online interviewing within the ATS, FREE job board, integrated onboarding that has reduced NHS intake from 90 to 19 days and full talent management so that you can connect with interested candidates immediately.